Helios — The Watch Store
Faster, leaner, and ready for scale on luroConnect.
- Industry
- Premium multi-brand watch retail
- Parent
- Titan Company Ltd. (Tata Group)
- Store
- helioswatchstore.com
- Platform
- Magento Open Source
- Infrastructure
- AWS (customer-owned account)
- Go-live
- September 2024
Results at a glance
- +40%
- YoY orders growth
- +50%
- YoY revenue growth
- >50%
- AWS cost reduction
Headline figures compare the 12 months May 2024–April 2025 against May 2025–April 2026. AWS cost reduction is reported by Helios.
The challenge
Before moving to luroConnect, the helioswatchstore.com store faced frequent downtimes, performance bottlenecks, latency in crons and API calls, and stability issues during peak sale periods. The infrastructure and caching setup were not optimised for scale, which routinely affected the customer experience.
For a brand under the Tata Group, this gap between in-store experience and digital experience was a strategic problem — not just a technical one. Helios needed a hosting partner that could deliver the same standard of reliability online that customers expect from the physical Helios stores.
A four-phase approach
Phase 1 · Discovery & assessment
A thorough review of the existing stack, traffic patterns, and pain points — frequent downtimes, performance bottlenecks, latency in crons and APIs, and instability during peak sale periods.
Phase 2 · Migration to luroConnect on AWS
Helios moved to a right-sized AWS environment under their own cloud account. Server architecture and caching were rebuilt for scale, with the platform deployed in luroConnect's standard managed configuration.
Phase 3 · Stack optimisation & CI/CD
Caching tuned across MySQL, Redis, Varnish, and OPcache. Monitoring and observability added at every layer. luroConnect's CI/CD pipeline replaced manual deployments with automated rollouts and one-click reverts across environments.
Phase 4 · Ongoing optimisation & 24×7 support
Continuous right-sizing of AWS resources as traffic patterns evolved. Proactive optimisation, fast incident response, and tight collaboration with the development partner across release and troubleshooting cycles.
Results
Since going live on luroConnect in September 2024, the store has run faster, more reliably, and at a lower infrastructure cost — even as monthly order volumes grew steadily. Server response is consistent, page load times are faster, and the site now performs smoothly through high-traffic campaigns that previously caused slowdowns.
With the new platform’s stability, the team also leaned more heavily on the website as a sales channel — including a dedicated Offers page that drives traffic and converts. Order volumes that once came in over the phone now flow through the digital storefront, contributing to the steady year-on-year growth visible in the chart below.
“Reliability and performance are absolutely non-negotiable for us. As a brand under the Tata Group, we are committed to offering a premium and trustworthy digital experience that reflects the same values our customers associate with our stores. luroConnect has been an important technology partner in ensuring our platform remains robust, scalable, and aligned with these standards.”
Aditya Prakash Prajapati Product Manager, HELIOS — The Watch Store (Titan Company Ltd.)
The partnership
luroConnect partnered with IndGlobal Digital Pvt. Ltd., Helios's development agency, to deliver this engagement. The two teams operate in close sync on releases, troubleshooting, and proactive optimisations — a partnership that has directly contributed to a smoother shopping experience for customers and reduced technical friction for Helios's internal teams.
“Hosting decisions usually surface only when something breaks. With luroConnect, that conversation has flipped — the infrastructure has become an enabler rather than a constraint. The combined Magento expertise on both sides has measurably lifted helioswatchstore.com's performance. It's the kind of partnership we'd recommend for any serious Magento commerce brand.”
Som Dadhich Director – Sales & Business Development, IndGlobal Digital Pvt. Ltd.